Some of you have been around long enough to remember cigarette commercials with a handsome cowboy like this smoking a cigarette. The implied message was smoking made you like this guy—young, strong, athletic, handsome. If you just smoke a cigarette, all your awkwardness around girls will be gone. You can go from a zero to a hero in a flash—just by smoking a cigarette! Now that is a cautionary tale that should forever alert you to the seductive power of advertising. Because the truth and the ad could not be further apart!